2024

Packaging Design

Adobe Photoshop

The objective of this project for my packaging design class was to redesign an existing package design, based on research from Designalytics. The category I chose was coffee grounds, and I decided to go for this McCafe design, since it seemed like there was a lot I could do with some simple fixes. I changed the colors on the package and the text colors to appear a little bit more uniform and premium. I also chose to focus on some informational aspects, like the ground coffee tag, the roast indicator, and the imagery of ground coffee, rather than coffee beans, to be a bit more honest in the packaging.